Privacy Policy

1. Information We Collect

The information we collect depends on how you interact with our website.

Information you provide directly

When you schedule a consultation, contact us, or communicate with The Gen AI, you may provide information such as:

• First and last name
• Email address
• Telephone number
• Company or organization information
• Appointment date and time
• Information you choose to provide in connection with a business inquiry, consultation, or potential engagement
• Communications and correspondence with us

Please do not submit sensitive personal information through our website unless specifically requested and necessary for your interaction with us.

Information collected automatically

When you visit our website, certain technical information may be collected automatically, depending on your cookie and privacy preferences. This may include:

• IP address
• Browser type
• Device information
• Operating system
• Pages viewed
• Referring pages or websites
• Approximate geographic information
• Website interaction and session information
• Date and time of visits

Some of this information is collected through cookies and similar technologies as described below.

2. How We Collect Information

We may collect personal information:

• Directly from you when you schedule a consultation or communicate with us.
• Automatically through our website and related technologies, subject to your cookie preferences.
• Through service providers that support our website, scheduling, CRM, analytics, security, and communications.

3. How We Use Personal Information

We may use personal information to:

• Respond to inquiries and requests.
• Schedule and manage consultations.
• Communicate about appointments, including confirmations, reminders, and relevant follow-up communications.
• Manage relationships with prospective and existing clients.
• Provide information about our services when requested.
• Operate, maintain, secure, and improve our website.
• Understand website usage and performance.
• Diagnose technical problems.
• Protect our website, users, and business from fraud, abuse, or security threats.
• Comply with applicable legal and regulatory obligations.
• Establish, exercise, or defend legal claims when necessary.

We do not use information collected through our booking system for general email marketing campaigns unless we separately establish an appropriate basis for doing so.

4. Scheduling, CRM and HighLevel

The Gen AI uses HighLevel / GoHighLevel, including services provided through the LeadConnector ecosystem, to support appointment scheduling, customer relationship management, and related communications.

When you schedule a consultation through our website, information such as your name, email address, telephone number, appointment details, and information you provide during the booking process may be transmitted to and stored within our HighLevel account.

We use this information to:

• Schedule and administer appointments.
• Maintain contact and prospect records.
• Send appointment confirmations and reminders.
• Send automated communications related to your appointment or business inquiry.
• Conduct appropriate follow-up regarding a requested consultation or potential business relationship.
• Maintain records relating to our interactions with prospective and existing clients.

HighLevel acts as a service provider supporting these business functions.

The Gen AI currently does not use HighLevel for general email marketing campaigns.

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies for purposes including website functionality, preference management, and analytics.

We use a consent management platform to provide visitors with choices regarding optional cookies.

Functional cookies

These cookies are necessary for the website to operate correctly and support essential functions. They cannot generally be disabled through our cookie preference system.

Statistics cookies

These cookies help us understand how visitors use the website so that we can evaluate website performance and improve the user experience. Statistics cookies are activated based on the visitor’s consent choices where required or configured.

Marketing and third-party technologies

Certain third-party services may use technologies capable of recognizing activity across websites or services. Where these technologies require consent, they are not activated until the appropriate permission has been provided.

Visitors may accept optional cookies, deny them, or manage individual preferences through our Cookie Preferences controls.

Additional information about the cookies used on our website is available in our Cookie Policy.

6. Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors interact with our website and to evaluate website performance.

Depending on your privacy choices, Google Analytics may process information such as:

• Website interactions
• Session information
• Browser and device information
• Approximate location information
• Technical identifiers

Our current website configuration prevents Google Analytics statistics cookies from being activated before the applicable visitor consent is provided through our cookie preference system.

Visitors who deny Statistics cookies will not have optional Google Analytics cookies activated through this configuration.

Google’s own privacy terms and data processing practices also apply to information processed by Google.

7. Consent and Cookie Preferences

The Gen AI uses Complianz to manage cookie consent and visitor preferences.

When visiting our website, you may be presented with options to:

• Accept optional cookies.
• Deny optional cookies.
• View and customize individual cookie preferences.

You may change your decision later by selecting Cookie Preferences on our website.

Our consent controls are available on both desktop and mobile devices.

Where supported and applicable, our consent configuration is also designed to recognize certain browser-based privacy preference signals, including Global Privacy Control (GPC).

8. Other Third-Party Services

Our website may use third-party technologies that support functionality, security, content, or user experience.

Google reCAPTCHA

We may use Google reCAPTCHA to help protect forms and website functionality against spam, abuse, and automated activity.

Google Maps

Some areas of the website may use Google Maps or related Google services to display location-based content.

Google Fonts

Our website may use fonts originating from Google technologies. Where technically configured, fonts may be hosted locally to reduce unnecessary external requests.

Third-party providers may process information according to their own privacy policies and contractual relationships with The Gen AI.

9. How We Disclose Personal Information

We may disclose personal information to service providers that perform functions on our behalf, including providers supporting:

• Website hosting and infrastructure
• Website analytics
• Appointment scheduling
• Customer relationship management
• Email delivery and appointment notifications
• Website security
• Technical support
• Business operations

These providers may access personal information only as necessary to provide the applicable services, subject to their contractual and legal obligations.

We may also disclose information where reasonably necessary to:

• Comply with applicable law, regulation, legal process, or government request.
• Protect the rights, property, security, or safety of The Gen AI, our clients, website visitors, or others.
• Investigate fraud, misuse, or security incidents.
• Support a corporate transaction such as a merger, acquisition, restructuring, financing, or sale of assets, subject to applicable legal requirements.

10. Sale and Sharing of Personal Information

The Gen AI does not sell personal information for monetary consideration.

Certain privacy laws define terms such as “sale,” “share,” or “targeted advertising” more broadly than an exchange of personal information for money and may apply to certain online technologies or transfers between businesses.

Where applicable law provides a right to opt out of these activities, The Gen AI will provide the required mechanism and honor applicable legally recognized opt-out preference signals.

Our current cookie controls allow visitors to prevent optional analytics and marketing technologies from being activated according to their selected preferences.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• Manage inquiries and business relationships.
• Maintain appropriate business and operational records.
• Fulfill contractual obligations.
• Resolve disputes.
• Enforce agreements.
• Meet legal, accounting, security, or regulatory requirements.

Retention periods may vary depending on the type of information, the nature of the relationship, and applicable legal obligations.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it as appropriate.

12. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission, website, or electronic storage system can be guaranteed to be completely secure.

13. Your Privacy Rights and Choices

Depending on where you live and the laws applicable to your personal information, you may have rights regarding your personal information.

These may include the right to:

• Request access to personal information we maintain about you.
• Request information about how your personal information is collected, used, or disclosed.
• Request correction of inaccurate personal information.
• Request deletion of personal information, subject to applicable exceptions.
• Obtain a copy of certain personal information.
• Opt out of certain forms of sale, sharing, or targeted advertising where applicable.
• Limit certain uses or disclosures of sensitive personal information where applicable.
• Withdraw consent where processing is based on consent.
• Appeal certain decisions regarding a privacy request where required by law.
• Exercise privacy rights without unlawful discrimination.

These rights are not absolute and may vary depending on your jurisdiction and whether a particular privacy law applies to The Gen AI or the specific processing activity.

14. U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Where such laws apply to The Gen AI, we will process qualifying privacy requests in accordance with applicable requirements.

For example, California law may provide eligible consumers with rights relating to access, correction, deletion, disclosure of data practices, and opting out of certain sales or sharing of personal information.

Nothing in this Privacy Policy is intended to provide rights beyond those required under applicable law.

15. Global Privacy Control and Other Preference Signals

Where required by applicable law and supported by our website configuration, we recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control (GPC).

Such signals may be treated as a request to opt out of applicable data processing activities associated with that browser or device.

Because these signals are typically device- or browser-specific, your preferences may need to be configured separately on different browsers or devices.

16. Children’s Privacy

Our website and services are intended for business and professional audiences and are not directed to children.

We do not knowingly seek to collect personal information from children through this website.

If we learn that personal information from a child has been collected in circumstances requiring parental consent or other legal authorization, we will take appropriate steps consistent with applicable law.

17. International Visitors

The Gen AI operates from the United States, and the service providers we use may process information in the United States or other jurisdictions.

If you access our website from outside the United States, your personal information may be processed in countries with privacy laws that differ from those in your jurisdiction.

Where required, appropriate safeguards may be used for international transfers of personal information.

18. Third-Party Websites

Our website may contain links to websites, services, or platforms operated by third parties.

The Gen AI is not responsible for the privacy practices, security, or content of third-party websites. We encourage visitors to review the privacy policies of those services before providing personal information.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, services, technologies, business practices, or legal obligations.

When we make changes, we will update the Last Updated date at the top of this page.

Where required by applicable law, we may provide additional notice regarding material changes.